Creative Director/Photographer with over 35 + years of demonstrated history working in the marketing and advertising industry. Skilled in Art Direction, Photography, Logo Identity Design, Creative Strategy, Corporate Branding, and Brand Development. Graduated from Art Center College of Design with Honors (summa cum laude).
With more than 35 years of experience in business marketing and advertising/branding communications, Al provides his clients with creative strategies which adheres to client's brand strategies that help set them apart from rest. He currently develops and positions many new and ongoing branding with his clients. His talent bridges many disciplines that provides his clients with a professional resource for producing a vision with a purpose.
Al has extensive experienced in corporate branding and strategy, working with Design Graphics, Graphics Production, Presentations, Exhibits, Multimedia, Web, Proposals, Illustration, Writing and Editing, Photo, Video, Service Integration (project management).
A graduate of the Art Center College of Design, Al earned his bachelor of fine arts degree with honors. His career began as a designer at Hughes Electronics (now Boeing). As the advertising/creative director of Creative Services in the Shared Services Group in El Segundo, he managed all aspects of the company’s brand management and advertising, creative design, and production of print materials. He managed time-lines, media buys and placement, and approval processes for the global marketing of Boeing Satellite Systems in a variety of strategic venues, including magazines, trade shows and papers, newspapers, and electronic media such as the Internet.
Working with campaigns created by the insightful writing and direction of marketing and corporate communications, Al developed a complete understanding of what makes a brand succeed.
This unique combination of design and advertising/branding expertise along with the highest professional standards is what he is able to offer his business partners, regardless of their size.
In addition to his busy career, Al has found time to volunteer at the Youth Science Center, Hacienda CA., a non-profit organization dedicated to improving math and science education for the under served children of all background. In 2011, he was awarded Volunteer of the Year by the organization.
Al has won numerous awards: Graphic Design USA (environmental design award), AdClub Award, the Gold Award from the Medical Marketing Association, Hughes Superior Performer Award, Boeing stock options, Boeing cash awards, and many others. He has also served as a judge at the Fame Awards for The Hahn Company.
A veteran of the U.S. Navy, Al is married and has two children and a grandson.
Client list experience includes:
The Hahn Company, one of the nation’s top real estate developers, with properties that include the Los Cerritos Center, the Puente Hills Mall, the Shops at Palos Verdes, and the Fox Hills Mall; the Westin Bonaventure Hotel; Molina Healthcare; The Molina Foundation; USC School of Journalism, Cal State Long Beach, USC County Medical Center; Emergency Nurses Association of California; American Family Care; The Next Generation Management, Inc; Peace Builders, Inc., DIRECTV, Golden Shore Medical, and many more.
The Hahn Company, one of the nation’s top real estate developers, with properties that include the Los Cerritos Center, the Puente Hills Mall, the Shops at Palos Verdes, and the Fox Hills Mall; the Westin Bonaventure Hotel; Molina Healthcare; The Molina Foundation; USC School of Journalism, Cal State Long Beach, USC County Medical Center; Emergency Nurses Association of California; American Family Care; The Next Generation Management, Inc; Peace Builders, Inc., DIRECTV, Golden Shore Medical, and many more.
To schedule an appointment, please email me:acallanta56@gmail.com
Thank you!